As Paul Hawkin noted in referring to CSR, ""The term 'socially responsible investing' is so broad it is meaningless," . So where does that leave "sustainability", broader in scope because it extends well beyond investment into accountability and the regulatory purview?
"Sustainability" as a lens at which to look at issues facing people. Real issues, impacting real people at a community level, be it a neighborhood, municipality or larger scale. But only when discuss issues in those terms do people really engage beyond the echo chamber of so called "experts" the pontificate on sustainability in blogs and even for a living, imagine that.
Having grappled with reporting on sustainability for a multi-national company, in the most general of terms, there is more of a sense of feeding the beast than solving problems.
Both are important, as reporting is the first step toward accountability, but the last mile is in holding companies and communities co-responsible for how they interact and addressing issues. So that is the focus of this site, highlighting communities that exist virtually, but act physically to solve issues.
